Tennessee is passing along the increased cost to its clients, with power-conference schools anticipated to adopt a revenue-sharing plan as early as 2025.
According to a KnoxNews.com article, the Volunteers have notified season ticket holders that they will be boosting rates for the upcoming season by 14.5%. A portion of the additional funds would be used to pay Tennessee athletes a “talent fee.”
In the past few years, we’ve made significant progress. It’s going to grow much more expensive in this new era, Danny White, director of sports at Tennessee, said to Knox News. However, resource availability and competition will also be more closely related than in the past. And our fan base is our greatest asset.
It is anticipated that universities that “opt in” to the new revenue-sharing model will budget around $22 million annually for athlete direct compensation. All sports scholarships would be funded with an extra $5 million.
The House v. NCAA lawsuit settlement includes a revenue-sharing agreement that could cost colleges over $2.7 billion in retroactive pay to former athletes. The settlement may be completed by next summer, despite a legal roadblock earlier this month.
Tennessee is among the few universities to declare that it will be increasing ticket prices especially because of revenue-sharing. Georgia stated on September 6 that season tickets will now cost $80 per game starting in 2025, up from $70 per game this year. The adjustment was solely attributable to “rising operational costs.”
